IDEO: Looking at the world through other people's eyes, Ekaterina Khramkova, Identity

"IDEO: Looking at the world through other people's eyes", following a three-hour interview in London with Matt Hunter, Head of Consumer Experience Design and Alan South, Head of Service Innovation, is dedicated to one of the most legendary design companies in the world IDEO. The article is published in Identity magazine. The beginning of the article is here.